Strengthening people & planet-positive outcomes in India's digital commerce ecosystem.
The Coalition aims to strengthen people and planet-positive outcomes in India's digital commerce ecosystem by improving customer trust, supporting equitable economic participation, and enabling environmentally responsible growth.
Consumer trust, equitable participation, transparent practices
Sustainable growth, responsible practices, circular economy
Promoting transparency, responsible practices, and approaches that enhance consumer confidence in digital commerce.
Supporting opportunities for entrepreneurs, small businesses, sellers and other stakeholders to benefit from digital commerce.
Encouraging and adopting practices that contribute to sustainable growth of the entire e-commerce value chain.
The Coalition serves as a collaborative platform for organisations engaged in or enabling digital commerce to work together on shared priorities.
Developing shared perspectives and best-practices across the digital commerce ecosystem.
Producing thought leadership that supports informed policy dialogue.
Facilitating knowledge exchange and sectoral capacity building.
Engaging constructively with public institutions and ecosystem stakeholders.
The Coalition is anchored by digital ecommerce intermediaries which run its Governing Council. It is designed as an inclusive platform that welcomes participation from organisations that align with its mission and charter.